Scent as interior design,
translated into a digital experience
Brand strategy
Identity Design
Shopify design and development
Package Design
Fume Studio sits at the intersection of home, scent, and craft. Founded by Asian American creators with deep cultural roots in incense, the brand needed an identity and digital presence that honored that heritage while feeling modern, minimal, and genuinely inviting
We built both from scratch, full brand system and Shopify store, around a single organizing idea: scent as interior design. Tactile, sensory, permanent.
The work balances warmth with restraint. Typography, layout, product presentation, every decision reinforces that these are objects meant to live in your home long after the smoke clears.
Brand Identity
Full brand system developed from the ground up. Visual direction rooted in Fume's cultural heritage and translated into a modern, minimal aesthetic with staying power.
E-Commerce Design and Build
Shopify store designed and built to match. The digital experience mirrors the physical one, calm, intentional, and considered at every touchpoint.
